Thrax Marketing Art Process
Marketing images created for Dauntless, a free-to-play action RPG. In Unreal, I set up cameras, pose characters, add lighting, and adjust the environment to create attractive screenshots. Afterwards, I add VFX and paint-overs in Photoshop.
Kudos to Katie De Sousa and Glenn Barnes for their art direction.
Marketing art for Thrax, a behemoth that can be hunted in the Dauntless video game
Initial sketches for the Thrax artwork. They were too complex for box art purposes, though. We wanted something simple and graphic enough to retain legibility in a busy digital storefront.
A second round of more graphic sketches. We went with number 2, which featured Thrax's unique ability to teleport through portals.
Colour keys. We went with number 1.
Marketing art for umbral Nayzaga, which was released at the same time as Thrax. Since this piece wouldn't be used as box art, it didn't go through as much process work as the Thrax image. It was simply captured in Unreal and painted over in Photoshop.